Open position

Google Ads Specialist

Aliganj, Lucknow 2 Year Graduate, Postgraduate, Google Ads Certification ITES/Software

Job profile

The Google Ads Specialist will be responsible for planning, executing, monitoring, and optimizing paid advertising campaigns across Google platforms. The ideal candidate should have hands-on experience with Google Ads, keyword research, conversion tracking, performance analysis, and budget management to achieve client and company marketing objectives.

Roles & responsibilities

Plan, create, and manage Google Ads campaigns, including:
- Search Ads
- Display Ads
- Performance Max Campaigns
- Shopping Ads
- Video Ads (YouTube)
- Remarketing Campaigns
Conduct keyword research, competitor analysis, and audience targeting.
Monitor campaign performance and optimize bids, budgets, and ad creatives.
Track conversions and implement Google Tag Manager (GTM), Google Analytics 4 (GA4), and Google Ads conversion tracking.
Analyze campaign data and generate actionable insights to improve performance.
Perform A/B testing on ad copies, landing pages, and campaign strategies.
Manage multiple client accounts while maintaining campaign efficiency and ROI.
Prepare weekly and monthly performance reports for clients and management.
Collaborate with SEO, Content, Design, and Development teams to improve campaign outcomes.
Stay updated with Google's latest advertising features, policies, and industry trends.
Ensure achievement of lead generation, sales, and revenue targets through paid campaigns.

Required skills

Strong understanding of PPC advertising strategies and performance marketing.
Experience with:
Google Ads
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Google Search Console
Looker Studio (formerly Data Studio)
Knowledge of conversion tracking, attribution models, and audience segmentation.
Strong analytical and problem-solving skills.
Excellent communication and reporting abilities.
Ability to manage multiple projects and meet deadlines.

Benefits

5 Days working, Competitive Salary Package
Performance-Based Incentives
Career Growth Opportunities
Learning & Certification Support
Collaborative and Innovative Work Environment
Exposure to National and International Projects