Why should you conduct audit?
A audit and the resulting improvements can increase profits if done well.
| Industry and offering immediately clear | |
| Main navigation is intuitive | |
| CTA every page | |
| Each page has proper meta data | |
| Pages clearly titled and organized | |
| Business info/photos accurate and up to date | |
| Inclusive and diverse | |
| Design elements and brand feel is consistent | |
| Pages are linked to each other | |
| Popups and live chat display where intended | |
| Website copy is readable, friendly, and clear | |
| Footer links work, contain social icons |
| SEO Basics | |
|---|---|
| Set up GSC and Bing Webmaster tools | |
| Set up Google Analytics | |
| Install and configure an SEO plugin (Wordpress) | |
| Generate & submit a sitemap | |
| Create a Robots.txt file | |
| Keyword Research | |
|---|---|
| Identify your competitors | |
| Find your main 'money keywords | |
| Find long-tail keyword variations | |
| Create a keyword map | |
| Analyze the intent of pages that rank | |
| Technical SEO | |
|---|---|
| Make sure you are using HTTPS | |
| Check for duplicate versions of your site | |
| Find & fix crawl errors | |
| Improve site speed | |
| Fix broken internal & outbound links | |
| On-Page & Content | |
|---|---|
| Fix duplicate, missing & truncated title tags | |
| Find & fix duplicate, missing meta descriptions | |
| Find and fix multiple H1 tags | |
| Improve title & meta tags, and page content | |
| Run a content audit and prune content | |
| Off-Page SEO | |
|---|---|
| Analyze your competitor's link profile | |
| Conduct a link intersect analysis | |
| Tum unlinked mentions into links | |
| Find new link building opportunities | |
| Set up and optimize Google My Business | |
| Interaction design | |
| Visual design | |
| Wireframes & prototypes | |
| Colors | |
| Information architect | |
| Graphic designer | |
| User research | |
| Layouts |
| Text | |
|---|---|
| HTML tags indicate headings, lists, etc. | |
| Body text at least 16px; large text 24px | |
| Text contrast ratio at least 4:5:1 | |
| Bold/linked text contrast ratio at least 3:1 | |
| Line spacing at least 1.5 | |
| Anchor text is clear | |
| Images, video, audio | |
|---|---|
| Images have detailed alt text alt text | |
| Audio & video have subtitles or transcripts | |
| Can pause, mute, or exit auto-play content | |
| Images of text tables have text version. | |
Free Website Audit
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