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Why should you conduct audit?

A audit and the resulting improvements can increase profits if done well.

Industry and offering immediately clear
Main navigation is intuitive
CTA every page
Each page has proper meta data
Pages clearly titled and organized
Business info/photos accurate and up to date
Inclusive and diverse
Design elements and brand feel is consistent
Pages are linked to each other
Popups and live chat display where intended
Website copy is readable, friendly, and clear
Footer links work, contain social icons

SEO Basics
Set up GSC and Bing Webmaster tools
Set up Google Analytics
Install and configure an SEO plugin (Wordpress)
Generate & submit a sitemap
Create a Robots.txt file

Keyword Research
Identify your competitors
Find your main 'money keywords
Find long-tail keyword variations
Create a keyword map
Analyze the intent of pages that rank

Technical SEO
Make sure you are using HTTPS
Check for duplicate versions of your site
Find & fix crawl errors
Improve site speed
Fix broken internal & outbound links

On-Page & Content
Fix duplicate, missing & truncated title tags
Find & fix duplicate, missing meta descriptions
Find and fix multiple H1 tags
Improve title & meta tags, and page content
Run a content audit and prune content

Off-Page SEO
Analyze your competitor's link profile
Conduct a link intersect analysis
Tum unlinked mentions into links
Find new link building opportunities
Set up and optimize Google My Business

Interaction design
Visual design
Wireframes & prototypes
Colors
Information architect
Graphic designer
User research
Layouts

Text
HTML tags indicate headings, lists, etc.
Body text at least 16px; large text 24px
Text contrast ratio at least 4:5:1
Bold/linked text contrast ratio at least 3:1
Line spacing at least 1.5
Anchor text is clear

Images, video, audio
Images have detailed alt text alt text
Audio & video have subtitles or transcripts
Can pause, mute, or exit auto-play content
Images of text tables have text version.

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